Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco

Hadach Mohamed; Ed-dali Rachid; Chihab Younes

doi:doi:10.11648/j.ss.20211006.21

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Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco

Hadach Mohamed, Ed-dali Rachid, Chihab Younes

Published in Social Sciences (Volume 10, Issue 6)

Received: 27 March 2020 Accepted: 21 April 2020 Published: 24 December 2021

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Abstract

Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.

Published in	Social Sciences (Volume 10, Issue 6)
DOI	10.11648/j.ss.20211006.21
Page(s)	352-358
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Trustworthiness, Word-of-mouth, Consumer Generated Media

References

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APA Style

Hadach Mohamed, Ed-dali Rachid, Chihab Younes. (2021). Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Social Sciences, 10(6), 352-358. https://doi.org/10.11648/j.ss.20211006.21

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ACS Style

Hadach Mohamed; Ed-dali Rachid; Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc. Sci. 2021, 10(6), 352-358. doi: 10.11648/j.ss.20211006.21

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AMA Style

Hadach Mohamed, Ed-dali Rachid, Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc Sci. 2021;10(6):352-358. doi: 10.11648/j.ss.20211006.21

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@article{10.11648/j.ss.20211006.21,
  author = {Hadach Mohamed and Ed-dali Rachid and Chihab Younes},
  title = {Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco},
  journal = {Social Sciences},
  volume = {10},
  number = {6},
  pages = {352-358},
  doi = {10.11648/j.ss.20211006.21},
  url = {https://doi.org/10.11648/j.ss.20211006.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20211006.21},
  abstract = {Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.},
 year = {2021}
}

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TY  - JOUR
T1  - Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco
AU  - Hadach Mohamed
AU  - Ed-dali Rachid
AU  - Chihab Younes
Y1  - 2021/12/24
PY  - 2021
N1  - https://doi.org/10.11648/j.ss.20211006.21
DO  - 10.11648/j.ss.20211006.21
T2  - Social Sciences
JF  - Social Sciences
JO  - Social Sciences
SP  - 352
EP  - 358
PB  - Science Publishing Group
SN  - 2326-988X
UR  - https://doi.org/10.11648/j.ss.20211006.21
AB  - Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.
VL  - 10
IS  - 6
ER  -

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Author Information

Hadach Mohamed

Laboratoire SAEED, Higher School of Technology Essaouira, Cadi Ayyad University, Marrakesh, Morocco
Ed-dali Rachid

English Department, Faculty of Letters and Humanities, Cadi Ayyad University, Marrakesh, Morocco
Chihab Younes

Computer Studies Department, School of Technology, Iben Toufail University, Kenitra, Morocco

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APA Style

Hadach Mohamed, Ed-dali Rachid, Chihab Younes. (2021). Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Social Sciences, 10(6), 352-358. https://doi.org/10.11648/j.ss.20211006.21

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ACS Style

Hadach Mohamed; Ed-dali Rachid; Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc. Sci. 2021, 10(6), 352-358. doi: 10.11648/j.ss.20211006.21

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AMA Style

Hadach Mohamed, Ed-dali Rachid, Chihab Younes. Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco. Soc Sci. 2021;10(6):352-358. doi: 10.11648/j.ss.20211006.21

Copy | Download

@article{10.11648/j.ss.20211006.21,
  author = {Hadach Mohamed and Ed-dali Rachid and Chihab Younes},
  title = {Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco},
  journal = {Social Sciences},
  volume = {10},
  number = {6},
  pages = {352-358},
  doi = {10.11648/j.ss.20211006.21},
  url = {https://doi.org/10.11648/j.ss.20211006.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20211006.21},
  abstract = {Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Consumer Generated Media and Their Impacts on the Decisions of Travelers: The Case of Tripadvisor’s Online Reviews in Morocco
AU  - Hadach Mohamed
AU  - Ed-dali Rachid
AU  - Chihab Younes
Y1  - 2021/12/24
PY  - 2021
N1  - https://doi.org/10.11648/j.ss.20211006.21
DO  - 10.11648/j.ss.20211006.21
T2  - Social Sciences
JF  - Social Sciences
JO  - Social Sciences
SP  - 352
EP  - 358
PB  - Science Publishing Group
SN  - 2326-988X
UR  - https://doi.org/10.11648/j.ss.20211006.21
AB  - Tourism is considered today as one of the pillars of any given economy and many countries seek its growth and flourish. The present study highlights the crucial role of Tripadvisor and Booking.com which are used by more than 100 million users around the world in promoting the reputation of the Moroccan e-tourism and e-WOM. Millions of tourists and travelers rely on the reviews of well-renowned consumer generated media rather than using the services of traditional websites provided by governments, travel agents and hotels. The growing cases of deception and fake content prompt the consumer to look for reliable and trustworthy information based on previous experiences of real reviewers. This study further sheds light on the factors participating in the amelioration of the CGM which can influence the tourism industry in Morocco, including trustworthiness of the source, trustworthiness of the content, customer’s satisfaction and customer’s experience with consumer generated media.
VL  - 10
IS  - 6
ER  -

Copy | Download